Aurora Beauty

The Inspiration:

We are a company who is determine to redefine beauty. Our founder Aurora has grown up inspired by nature. It's sheer beauty and perfection constantly awed her. Aurora knew that no matter what she ended up doing in life that she would make nature and its magnificence central in her execution. 

The Story:

Aurora noticed that her skincare and beauty routine was always lacking. She tried so many products eye creams, face moisturizers, serums, etc. But she constantly felt like she was not receiving all the benefits that these products advertised. From the various minerals, vitamins and oils that were packed into each bottle. Then one day she was browsing the aisles of a beauty store when she saw dust accumulated on the top of many of the products. Then like the sun coming out on a gloomy day it occurred to her. All these skincare and beauty products do have all the rich and bountiful ingredients they advertise but are they being preserved properly? She thought if you has several vitamins and minerals in these products and you just leave them on a self for months, then when they are sold they stay on another shelf for several months more are those minerals and vitamins really staying pristine and effective at the same level? With this thought Aurora went home and began to research. She learned that one of the best preservation tools was refrigeration. Because it protects the products from light, bacteria and degeneration of the products key minerals and vitamins that make them so effective in the first place.       

The Company:

Aurora then set out to find the perfect beauty fridge. She tried several models and noticed they were all lacking in key features from having an airtight interior to being too cold for the products. Dissatisfied with the fridges Aurora decided to make her own company and to change the way people store their skincare and beauty products. Aurora began to research and look for credible refrigeration companies that could help her get the perfect beauty fridge. After talking to more suppliers than she could count, she finally found a company willing to make the beauty fridges to her exact standards. She picked out designs that were both beautiful and useful. Thus, Aurora Beauty was born, a company from nature, for nature.